The Social Butterfly doesn’t look like other agencies, I don’t work like them either. See why TSB is different.

Let’s be honest…

I love social media, but what’s the point of hiring a social media manager if it doesn’t make you money? At The Social Butterfly, I’m not here to just give you pretty posts and vanity likes. My #1 focus is helping your brand profit. Every piece of content is created with purpose: to attract the right people, boost your visibility, and actually grow your business.

Meet Maddie: The Owner of The Social Butterfly

  • I’m the founder of The Social Butterfly, but it didn’t start with some perfect plan or polished pitch. It started on a phone call with my dad, driving to one of my last classes at Texas A&M. I had stress rashes, tears, and I was telling him I had no clue what I was doing after graduation. I just knew I was exhausted from clocking in and out of jobs that didn’t inspire me.

    That moment of panic turned into a turning point. I took everything I love like content creation, design, branding, and storytelling, and built a business around it. Now, I get to help other people grow their brands online with confidence and clarity. The Social Butterfly was born out of uncertainty, but it’s grown into something that gives me (and my clients) real purpose and freedom.

  • Outside of work, I’m a big fan of slow mornings, comfy clothes, and spending time with people who make life lighter. Most days, you’ll find me with Honey (the cutest golden retriever there ever was), grabbing a coffee (or a marg), calling my best friend (aka my mom) for the fifth time that day, or rewatching a show I’ve already seen ten times.

    Balance matters to me. I believe in working hard, resting well, and not taking the good stuff for granted.

  • I’m a type-A creative who thrives on a good plan and a clean layout. I graduated from Texas A&M with a degree in Communication and a focus in digital marketing, so I’ve always been drawn to how people connect and how brands can stand out without trying too hard.

    I care a lot about the work I do and the people I do it for. I’m a big believer in doing things the right way, not the rushed way. I care deeply about my clients and genuinely want their businesses to grow. Around here, it’s not about cranking out content for the sake of posting. It’s about quality over quantity, intention over impulse, and creating stuff that actually works.